My Summer Social Media Outreach

Posted bygarylvPosted inSocial Media
Photo by Ketut Subiyanto on Pexels.com

Following are my lessons learned from reenergizing my social media outreach on Twitter (X), LinkedIn, Facebook and relevant expert blogs for my web design site, DCWebRevolution, over the past couple months.

Twitter (X)

I have under 500 follower or following stats on Twitter, now called X. In recent months it has also not become possible to automatically link my website posts on WordPress.Com to my Twitter feed. This disadvantage coupled with uncertainties over X’s future vs other short-form social media platforms may lead me to reassess how actively to use X in future.

Value: quickly scannable “snap” news feed, spotting of key trends, occasional tweeted “quizzes” or surveys (and user reactions) that offer quick tips, ease to quickly expand individuals or organizations within my network

LinkedIn

Linkedin is my largest, personal social media presence, with over 1,000 connections. As a consequence it is also registering the most activity in terms of profile views, messaging, and comments to my website.

Value: updates on whereabouts of colleagues, sample videos to follow or emulate, and ease to expand my network with individuals, enterprises or group discussions.

Facebook

While I have long held a personal Facebook account, my DCWebRevolution business page is my newest social media addition, and the one with the smallest number of followers. I have also started to explore joining FB groups in such areas as small business, WordPress and website design.

Value: presence on a large platform, with my FB Business page providing key basic business data…but need to promote FB to my array of personal connections

Expert Blogs

Below is my recent compilation of relevant blog articles (plus a few podcasts or videos) on the subjects of WordPress software news and tips, and Website design ideas and resources. Each article also notes in parenthesis the name of the Blog cited. While I have started to skim or read through these articles, I am still in the process of absorbing their full content – pointing to the challenging “level of effort” to keep on top of one’s field as shown in just this one sampling from an ongoing, dynamic news feed on the Web!

WordPress Blog Articles

Website Design Blog Articles

Conclusion: Key Social Media (SM) Lessons Learned to Date
  • WP Site Posts are not enough – you need to also be interactive on social media
  • Need for a personal schedule to check and engage with social media: early each day, less than an hour, and with a set a goal – say up to 12 hours-old postings per channel
  • Similarly, a need to realistically budget time to research and read longer blog articles, videos and podcasts in my field – perhaps on a monthly basis. In turn, such articles may provide content for my own future WP website blog posts and Comments/Likes on other blogs.
  • In future, consider adding and monitoring other SM platforms: Threads, Instagram, TikTok…and activate a Google Business profile on the Web
  • Design and produce more engaging video and audio content more likely to engage audience feedback. Consider doing a FB Live series of short videos on WordPress.Com
  • Value to set up a schedule (content calendar) to help prioritize and organize future SM (and related WP website) posts this Fall

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