Last April Shutterstock published a free online kit to enable small business to “jump-start” or refresh their branding efforts. Go to The Small Business Branding Kit announcement page, and then download the helpful kit. The download is free as is the required need to set up a Shutterstock account. You can also use the account to scan and save branding brainstorming images to your “catalogue” for later reference (using the images on your site would require a $29/month subscription beyond the free trial period).
Branding Kit chapters include tips on setting your initial goals and expectations, then specific guides on colors, typography and logos. Reference links throughout the Guide point the reader to other related resources, such as Branding Lessons for Solopreneurs. This online pamphlet also includes a variety of templates and printable guides, ranging from moodboards to detailed charts on how best to size your content for different social media platforms.
DC Web Revolution 